Ranking Web Portals Quality Criteria Based on Different Types of Personality

Evaluation of web portals is an important topic in web engineering. The satisfaction of users is a primary goal for actors involved with the development and operation of a web portal. Different users can not be treated as the same because people have different drives, abilities, and personalities. There are four basic types of personality (temperaments): Choleric, Sanguine, Melancholy, and Phlegmatic. Each person has one master type of personality, however the other characteristics of other personalities can also be present but with lower effect. This paper aims to provide an integrated framework for web portals evaluation criteria and to rank the different web portals quality criteria based on the different types of personality.